the rpm collective
is a music marketing and label management hub based in Brooklyn, NY. Launched by Rachel Poston and supported by a collective of industry experts, we help artists build sustainable careers by overseeing their owned music business alongside labels or distributors while optimizing campaigns with innovative marketing strategy. Our vision is to take the load off musicians and managers with a record label perspective, build owned data and teams, to bring their creative projects to life.
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About Rachel
Making meaningful connections in music is like creating a moment of magic, and as a fan first, I know exactly where that magic lives. That perspective has shaped my 15+ years as a world-class marketer and leader, grounding every strategy in genuine passion and audience understanding. My work has driven chart-topping success in the US and UK through data-driven yet deeply human, culture-shifting campaigns. My passion for music also fuels my commitment to amplifying and energizing teams. People are at the heart of what we do and their success will lead to the success of our projects and the business.
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